CRM
Now Reading
OptimaHub
0
Review

OptimaHub

Overview
Synopsis

OPTIMAHUB is a Customer Journey Analytics with Marketing Attribution which enables users to understand and optimize the return on marketing investment (ROI).

Category

Marketing Performance Management Software

Features

• Provide marketing performance dashboards
• Custom HIDDEN MARKOV MODEL (HMM) built on their data
• Have the capability to include physical channels such as TV, radio and press
• Include segments from your CRM or 3rd parties
• Get spend recommendations on campaigns and keywords at a detailed level

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

OptimaHub

What is best?

• Custom HIDDEN MARKOV MODEL (HMM) built on their data
• Have the capability to include physical channels such as TV, radio and press
• Include segments from your CRM or 3rd parties
• Get spend recommendations on campaigns and keywords at a detailed level

What are the benefits?

• Acquire Customers Efficiently
• Acquire Profitable Customers
• Emphasize the customer journey touchpoints
• Track and analyze the impact of every single touchpoint
• Get the full picture and include as many channels as possible
• Establish the positive (or negative) impact of each individual touchpoint

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.6
0.0
Features & Functionality
7.6
0.8
Advanced Features
7.6
9.0
Integration
7.6
9.1
Performance
7.6
Customer Support
7.6
Implementation
Renew & Recommend
Bottom Line

OPTIMAHUB is a Customer Journey Analytics with Marketing Attribution which offers features such as journey + attribution, data + model accuracy, taking action, platform flexibility and service + support.

7.6
Editor Rating
4.7
Aggregated User Rating
1 rating
You have rated this

OPTIMAHUB is a Customer Journey Analytics with Marketing Attribution which enables users to understand and optimize the return on marketing investment (ROI, ROMI, ROAS) the user’s various activities generate; ensure that the user’s business not only acquires new customers but people that can actually afford the purchase and emphasize the customer journey touchpoints that work and identify and eliminate the ones that do not. OPTIMAHUB offers features such as Vendor Independence, ROAS + ROMI Reporting, Wide Range of Reports, Custom Attribution Models, Hidden Markov Models (HMM), Journey Stage Modeling, Covering All Channels, Paid, Earned + Owned Media, Digital + Physical Media, Equifax IXI Segments, Customer CRM Data, Ad Viewability Tracking, Ad Blocker Detection, Ad Fraud Analysis, User + Event Level Modeling, Hidden Markov Models (HMM), Deterministic Cross-Device, Facebook Ads Integration, Probabilistic Cross-Device, Ad Viewability Tracking, Ad Blocker Detection, Data Quality Monitoring, Tag Monitoring, Flexible Cloud Platform, Data Re-Processing, Existing BI Integration, Raw Data Access, Optimal Spend Scenarios, Spend Recommendations, Interactive Spend Optimizer, Revenue forecasting, Bid Optimization, Full-Service Support, Custom Reports and Tag Management. Instead of using aggregate data, OPTIMAHUB is built at the most granular level by using individual user and event data which enables more flexible analysis and accurate modelling. OPTIMAHUB lets users get spend recommendations on campaigns and keywords at a detailed level. OPTIMAHUB has the capability to automatically adjust bids to maximize performance where the optimizations can be based on either ROI results or the propensity to convert. OPTIMAHUB provides support through every step of the process with dedicated client services team as well as access to data engineers and data scientists.

Filter reviews
User Ratings





User Company size



User role





User industry





Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

What's your reaction?
Love It
0%
Very Good
0%
INTERESTED
0%
COOL
0%
NOT BAD
0%
WHAT !
0%
HATE IT
0%