OptimaHub

OPTIMAHUB is a Customer Journey Analytics with Marketing Attribution which enables users to understand and optimize the return on marketing investment (ROI, ROMI, ROAS) the user’s various activities generate; ensure that the user’s business not only acquires new customers but people that can actually afford the purchase and emphasize the customer journey touchpoints that work and identify and eliminate the ones that do not. OPTIMAHUB offers features such as Vendor Independence, ROAS + ROMI Reporting, Wide Range of Reports, Custom Attribution Models, Hidden Markov Models (HMM), Journey Stage Modeling, Covering All Channels, Paid, Earned + Owned Media, Digital + Physical Media, Equifax IXI Segments, Customer CRM Data, Ad Viewability Tracking, Ad Blocker Detection, Ad Fraud Analysis, User + Event Level Modeling, Hidden Markov Models (HMM), Deterministic Cross-Device, Facebook Ads Integration, Probabilistic Cross-Device, Ad Viewability Tracking, Ad Blocker Detection, Data Quality Monitoring, Tag Monitoring, Flexible Cloud Platform, Data Re-Processing, Existing BI Integration, Raw Data Access, Optimal Spend Scenarios, Spend Recommendations, Interactive Spend Optimizer, Revenue forecasting, Bid Optimization, Full-Service Support, Custom Reports and Tag Management. Instead of using aggregate data, OPTIMAHUB is built at the most granular level by using individual user and event data which enables more flexible analysis and accurate modelling. OPTIMAHUB lets users get spend recommendations on campaigns and keywords at a detailed level. OPTIMAHUB has the capability to automatically adjust bids to maximize performance where the optimizations can be based on either ROI results or the propensity to convert. OPTIMAHUB provides support through every step of the process with dedicated client services team as well as access to data engineers and data scientists.