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OpenEMM

Overview
Synopsis

OpenEMM is an Open Source web-based enterprise application for e-mail and marketing automation. The tool enables you to create and send e-mail newsletter and service e-mails (like transaction e-mails and event or date triggered e-mails).

Category

Marketing Automation Software Open Source

Features

• Has a great user interface.
• Has template-based HTML mailings.
• Automatic bounce management.
• Mail opening and link tracking.
• A lot of graphical real-time statistics.
• It has a content management system.
• Self-defined and behavior-based target groups.
• Multiqueue mail backend for maximum sending performance
• Time-driven automated data import and export
• Extensive set of web services
• Plugin interface to easily extend the core functionality.
• Scripting feature to enhance the functionality of OpenEMM with triggerable customized actions.
• Audit –proof user activity log.

License

Open Source

Price

Free

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

OpenEMM

What is best?

• Has a great user interface.
• Has template-based HTML mailings.
• Automatic bounce management.
• Mail opening and link tracking.
• A lot of graphical real-time statistics.
• It has a content management system.
• Self-defined and behavior-based target groups.

What are the benefits?

• It offers a modern web-based graphical user interface.
• The user interface is available in English, French, German, Italian, Portuguese, Spanish and Chinese.
• The tool offers powerful features for targeting.
• It provides real-time statistics with bar charts for quick comprehension.
• The software is very well documented.
• It can be customized via plugins for your individual needs.
• It has no limits for the number of subscribers, mailing lists and emails to send.

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
8.3
8.3
Features & Functionality
8.1
8.8
Advanced Features
8.1
7.6
Integration
8.3
8.6
Performance
8.2
8.5
Customer Support
8.2
6.6
Implementation
8.6
Renew & Recommend
8.5
Bottom Line

OpenEMM is an open source web-based enterprise application for email and marketing automation.

8.2
Editor Rating
8.2
Aggregated User Rating
3 ratings
You have rated this

OpenEMM is an Open Source web-based enterprise application for e-mail and marketing automation. The tool enables you to create and send e-mail newsletter and service e-mails (like transaction e-mails and event or date triggered e-mails).

Furthermore you can of course control and organize your lead management. It has an easy to use web interface that is available in English, French, German, Italian, Portuguese, Spanish and Chinese. The tool is able to manage HTML mail templates, module types and HTML content modules by using its content management extension that it comes bundled with.

When it comes to important tasks like importing data, creating mails and data export, OpenEMM offers wizards to help with this. 3rd party systems like HTTP request endpoints, webservices, time-driven automated import/export are offered lots of interfaces. When it comes to plugins, OpenEMM can be customized for an organizations individual needs, using CSS.

The tool has no limits when it comes to the number of subscribers, mailing lists and also emails to send. OpenEMM is the first open source application for e-mail marketing. Its code base has been developed since 1999 and is used – as part of the commercial software product E-Marketing Manager (EMM) – by companies like Baur, Conrad Electronic, IBM, mydays and Tomorrow Focus.

The software offers already more than 95% of the functionality of most commercial products and some features most commercial products do not offer right now (for example MySQL support and plugin interface).

You may like to read: Top Free, Premium & Open Source Marketing Automation Software and How to Select the Best Marketing Automation Software for Your Business

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Ease of use
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Integration
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