Opal Platform

Opal is the marketing collaboration platform that makes it easy for a company to build, view, and share its brand stories. Opal is used for marketing collaboration. Opal enables marketing teams to do their best work together. Opal enables marketing teams to do their best work together. Complex marketing comes alive easily in the Opal platform from idea and brief to content and delivery.

The most complex stories come together seamlessly as the Opal platform keeps execution and delivery against the strategy on track. The Opal platform removes the need to dig through emails, spreadsheets or file systems by keeping everyone focused and moving forward. Opal provides solutions tailored to a company’s needs because marketing comes in many forms. Regardless of the particular industry a company is in, business objective or organizational structure, it needs effective collaboration to achieve exceptional results. Opal has a library of solutions designed to help a team to achieve its marketing goals. Therefore, collaboration is configured to the way a company works. In terms of content marketing, Opal helps to orchestrate the creation, delivery, and distribution of high-quality content marketing programs across audiences. Opal also develops and deploys a unified commerce experience across all retail and digital consumer touch points. When it comes to brand marketing, Opal helps to align the strategic development and execution of a company’s brand story across all marketing teams and communication channels. A company’s client partnership is strengthened by improving visibility, alignment and efficiency across all client initiatives, campaigns, and projects.