Reviews
Now Reading
Nielsen Social
1
Review

Nielsen Social

Overview
Synopsis

Nielsen Social is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. With social media transforming the traditional TV viewing experience, Nielsen Social aims to help the industry measure, understand and act of the TV-related activity on Twitter.

Category

Social Media Analytics

Features

• AD solutions
• Single solution
• Engagement tools
• Measurement
• Platform and API’s

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1000 employees)

Company

Nielsen

What is best?

•Metrics delivered in Social Content Ratings are standardized across social networks
•Social Content Ratings includes social TV measurement, advertising solutions and engagement tools

What are the benefits?

• Realtime guide
• Effectiveness
• Analyze engagement
• Gauge social media activity
• Top terms influencers

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
8.1
8.5
Features & Functionality
8.2
8.6
Advanced Features
8.1
8.9
Integration
8.3
8.8
Performance
8.2
9.2
Customer Support
8.3
8.5
Implementation
9.0
Renew & Recommend
Bottom Line

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed.

8.2
Editor Rating
8.7
Aggregated User Rating
3 ratings
You have rated this

Nielsen Social is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. With social media transforming the traditional TV viewing experience, Nielsen Social aims to help the industry measure, understand and act of the TV-related activity on Twitter.

Nielsen Social identifies, captures and analyzes conversation on Twitter in real time for every program aired across over 260 of the most popular U.S. television networks, including Spanish language networks, original programs from over-the-top streaming providers, and over 2,000 brands.

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.

Filter reviews
User Ratings





User Company size



User role





User industry





1 Reviews
  • Michael
    July 19, 2017 at 5:27 pm

    Provides social TV measurement, audience engagement and advertising effectiveness solutions

    Company size

    Medium (50 to 1000)

    User Role

    Executive

    User Industry

    Aerospace

    Rating
    Ease of use8.3

    Features & Functionality8.2

    Advanced Features8.3

    Integration8.1

    Training 8.1

    Customer Support8.1

    ADDITIONAL INFORMATION
    Nielsen social is a platform which provides social TV measurement, audience engagement and advertising effectiveness solutions for TV network agencies and advertisers. Since social media is transforming traditional TV viewing experience, measuring, understanding and act on program related social activity are required and are provided by Nielsen social. Having Nielsen social TV measurement, advertising solutions, and engaging tools which help media owners, agencies and advertisers to maximize the impact of cross-platform advertising and marketing program strategies. Nielsen social provides AD solution. It also has engagement tools which allow clients to identify and engage with influential fans in real time around program content. The Nielsen process creates an evolving set of terms to measure activity for every original program airing on TV and from over-the-top streaming providers. Linear TV Schedule where data from Grace note signals when programming episodes air across linear television. Nielsen has direct relationships with Facebook and Twitter that enable delivery of geo-bound social TV data for each market. Nielsen social has social metrics where metrics delivered in Social Content and ratings are standardized across social networks and are planned to cohere to the social media measurement guidelines created by the Media Rating Council (MRC).

Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

What's your reaction?
Love It
0%
Very Good
0%
INTERESTED
0%
COOL
0%
NOT BAD
0%
WHAT !
0%
HATE IT
0%