New features in AgilOne Predictive Marketing Cloud
New features in AgilOne Predictive Marketing Cloud : AgilOne provides predictive marketing programs that increase the conversions and the customer lifetime value. AgilOne Turnkey Actions helps to convert more browsers into buyers, grow one time buyers into repeat buyers or retain valuable customers. Content and offers can be targeted using the likelihood to buy, lifetime value, behavioural, product and brand clusters, add one-on-one upsell, cross-sell and next-sell recommendations to boost impact. AgilOne is a cloud based predictive marketing platform. It is used by brands including Shazam, Sports Authority, Moosejaw and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. The data quality engine aggregates, links, cleanses and deduplicates customer’s data from all channels. The Data Quality Engine , which takes care of all the ‘data wrangling’ necessary to accurately classify customers within highly specific segments. The self learning predictive analytics provides easy, automated micro-segmentation and hyper-targeting. There are turnkey connectors to existing infrastructure and out of the box revenue generating campaigns.
AgilOne Predictive Marketing Cloud new features include AgilOne’s Revenue Finder, which uses predictive analytics to uncover undeserved customer segments, and Turnkey Actions, which automatically generate relevant campaigns to quickly turn these insights into new revenue streams.The likelihood to buy predictions for prospective buyers go along with its likelihood to buy predictions for existing customers. Marketers can use this intelligence to decide how much of an incentive to give prospects who may have visited the site or abandoned a shopping cart in order to increase sales while minimizing discount expenses.
AgilOne’s new Revenue Finder and Turnkey Actions enable marketers to break down large sets of customer data into comprehensive groups of people who display similar behaviours and prescribe how to deliver the best experience to each group and thereby increase their value. The Revenue Finder automatically groups customers into precise segments, such as those that show a high risk of leaving or one time buyers that need additional encouragement to purchase again. With matching Turnkey Actions, marketers can automatically launch campaigns from within AgilOne’s predictive marketing cloud to target these customers with relevant offers or calls to action. For high risk customers, marketers can immediately send a promotional offer to bring them back into the fold, or for one time buyers, they can send a message highlighting products similar to their original purchases.
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More Information on Predictive Analysis Process
For more information of predictive analytics process, please review the overview of each components in the predictive analytics process: data collection (data mining), data analysis, statistical analysis, predictive modeling and predictive model deployment.