Needle

Needle is the leading Live Chat solution for eCommerce. Needle tracks behavior to identify and segment shoppers based on their intent to buy. Needle is founded on the frustrating experience of trying to buy a wetsuit online.

The rules-engine then targets those with a higher intention to buy resulting in 5-12% revenue growth site-wide. The Needle eCommerce Live Chat interface has been designed as a seamless brand experience.

The interface is mobile friendly and allows advocates to narrow a shopper’ focus by answering questions, offering interactive product recommendations, and adding products directly to their cart. All Live Chat transcripts are captured, categorized and stored in a database. Search tools allow the user to easily find, filter and analyze past transcripts.

Needle mines the chat transcripts and gathers buyer data around products, market trends, and the shopper experience while identifying the buying cues of a typical shopper. Buyer data gives a competitive advantage over the users’ competition by exposing opportunities and trends as well as driving more traffic to their site.

Buyer data is analyzed, packaged and delivered as an insights document for easy consumption and analysis by the user team. Chat transcripts are curated and published online as long tail, keyword rich, and voice of the customer SEO pages, which in turn drive more traffic to the users’ site. Needle's Advocate Marketing Cloud enables trusted e-commerce. Needles seven values which include, authenticity, spark, thinking big, ownership,customer focus, urgency and results keep them true to their mission of becoming the most trusted enabler of authentic customer experiences.

You may like to read: How to Select the Best Live Chat Software for Your Business and Top Free and Premium Live Chat Software