Microsoft Dynamics CRM, makes lives easier for Victrex

Microsoft Dynamics CRM, makes lives easier for Victrex : Victrex is the leading producer of cutting-edge polymeric solutions is in the business of creating innovative technologies that help customers maximize performance. Victrex is largely integrated into its key raw material supplies, alongside complementary supply from non-Victrex sources and is a company with cutting-edge polymeric solutions, streamlined production facilities, application development expertise and unmatched technical support .

Unfortunately, its legacy business management solution wasn’t nimble enough to keep pace. Companies across industries, from medical to industrial, rely on Victrex’s raw material supplies to create durable products that last — but Victrex was missing opportunities because of its internal system complexity. More than 60 independent systems were in place, making it difficult to collect data and to share information across business groups. These challenges drove operational costs up and manufacturing efficiency down.

“A fundamental change had to happen if we wanted to grow bigger than we are today,” says James Fleming, group IT director at Victrex. “We were disconnected across the company, and we were basing decision-making on what we believed rather than on hard facts.”

The company worked with Microsoft Cloud Partner of the Year Zero2Ten to evaluate and implement Microsoft Dynamics CRM within 12 weeks; Microsoft Dynamics AX is currently being deployed throughout the business using the U.K.-based partner IBRL. Fleming acknowledges that the manufacturing industry as a whole is over-reliant on manual processes, and that Victrex gains a competitive advantage by consolidating its disparate systems into one cloud solution.

As they’re rolling out the full suite, Victrex employees already have improved visibility into sales and supplies, so they can manage customer demands in a more efficient way. They now see sales cycle data, cost of manufacture, warehouse turnaround rates, and many other trends they hadn’t previously tracked.

“I love to deploy software solutions that make my colleagues’ lives easier,” Fleming says. “To see the reaction when we show how much more effective they can be in a shorter amount of time is priceless.”

Since implementing Microsoft Dynamics CRM, Victrex experienced a 13 percent revenue increase in the first six months of 2014, compared with the same timeframe in 2013. The whole organization now has a view into customer dashboards, and improved business insights have motivated Victrex to consider deploying other Microsoft solutions, such as Office 365 and Microsoft Power BI.