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Mautic is an open source marketing automation platform. It operates like a basic CRM. It’s a cloud based marketing automation software.
Marketing Automation Software Open Source
• Social media marketing where an organizations leads are engaged through powerful social media marketing. • Contact management where contacts that are both anonymous and known are tracked. • Email marketing which allows sending of personalized emails to leads. • Forms that provide valuable forms for campaigns to collect information, build segments and content. • Campaign management that defines the actions and events contacts will follow. • Detailed feedback of campaign reports that allows improvement and perfection of marketing.
Small (<50 employees), Medium (50 to 1000 Enterprise (>1001 employees)
What is best?
• Contact management where contacts that are both anonymous and known are tracked. • Email marketing which allows sending of personalized emails to leads. • Forms that provide valuable forms for campaigns to collect information, build segments and content. • Campaign management that defines the actions and events contacts will follow. • Detailed feedback of campaign reports that allows improvement and perfection of marketing.
What are the benefits?
• Open source and free. • Simple to set up. • Helps build elaborate email campaigns. • Ability to add custom designs and manage landing pages is a huge time saver. • Ability to monitor websites.
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Mautic is an open source marketing automation platform that operates like a basic CRM.
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Mautic is an open source marketing automation platform. It operates like a basic CRM. It’s a cloud based marketing automation software. It has a social media marketing feature that allows organizations to listen to their target audience and also interact directly with them on their social media platform. Organizations are then able to build their lead lists from social mentions, hashtags, keywords etc.
Here active social network marketing is built into their campaigns. The contact management feature effortlessly tracks both known and unknown contacts. Mautic does this by providing in-depth and detailed tracking which includes page views, time spent on site, and specific interests. Once an organization has begun tracking, its able to nurture those contacts with an array of powerful processes which Mautic makes easy.
The email marketing feature enables sending of personalized emails to an organizational leads. It allows for mass email marketing with no sending limits. With this feature, organizations are able to watch email opening, track clicks, send follow-ups based on user decisions. The forms feature provides a means to design valuable forms for an organizations campaigns so as to collect information, build segments, give content or market their next webinar with the highly customizable form builder.
The campaigns feature offers a flexible, easy-to-use campaign management and drip program creation. Using this, an organization is able to build a campaign and define actions and events contacts will follow. This feature also automates the process of connecting with an organizations contacts and nurturing them along the sales funnel. The reports feature is useful in that it uses the data gathered from each campaign done by an organization so as to improve the marketing efforts. In addition, it provides detailed feedback of campaign reports that lets an organization improve and perfect its marketing.
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