XOJET Selects Marketo’s Marketing Engagement Platform
XOJET Selects Marketo’s Marketing Engagement Platform : XOJET, a private on-demand jet charter company, has selected Marketo’s Marketing Engagement Platform to communicate on a one-to-one level with its customer base and create better synergy between marketing and sales.XOJET caters to a niche audience of individuals and enterprise businesses looking for a high-end, luxurious flying experience. The company sought a solution that was going to help it to deliver personalized and meaningful content to customers and prospects while maintaining its upscale brand persona. A key objective for the team was to make sure the company's overall brand presence aligned with discerning clientele they serve.
XOJET chose Marketo for the platform's ability to better align its sales and marketing teams through an intuitive and high-efficiency solution. In addition, the company will use Marketo to drive thoughtful conversations with its audience, with the aim of deepening client relationships. XOJET plans to transform the way it conducts marketing by segmenting conversations with individuals based on their interests and interactions with the brand.
"Marketo is the solution that best aligns with how XOJET wants to serve its clients," said Shari Jones, chief marketing officer of XOJET. "From flying in the air to receiving an email, we want to ensure we are providing our clients with a personalized and sophisticated experience. Marketo will allow us to get a 360-degree view of our marketing programs and better manage the conversations happening with our audience."
XOJET, is a TPG portfolio company founded in 2006, has become the industry's premier private aviation services company, serving more than 5,000 clients worldwide. The unique business model combines the flexibility of on-demand flying with a world-class service and operations infrastructure that is dedicated to providing the highest levels of client service at every point of their travel experience.
Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time.
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