MarcomCentral

MarcomCentral is a marketing tool that helps users manage and customize marketing materials across their entire organization. MarcomCentral custom marketing templates give users the flexibility and control they need to create custom HTML, web, or print ready content that appeals to their unique audiences. MarcomCentral enables you to streamline updates across all corporate assets ensuring all content including trademarks, logos, or disclaimers are up-to-date.

It also allows users to use multiple file formats such as JPEG, GIF, TIF, PNG, and PDF, and quickly resize ads with MarcomCentral’s advanced editing features. MarcomCentral advanced search capability enables you to find content quickly using keywords or a stock keeping unit (SKU) that maybe present in a document’s title, description, or content.

MarcomCentral’s integration with Birst, a business intelligence and analytics app, gives customers a data-driven approach to measuring the overall success of the system by providing granular reporting through custom dashboards on metrics such as user activity, performance of marketing assets, and most effective customized content. Administrators get a view into which assets are being used and those that are not based on asset type or region, letting them know what assets are popular amongst specific regions or functions of the business.

This provides marketing professionals with a provides a holistic view into usage and adoption of their MarcomCentral marketing portal giving them insight into how to optimize future marketing assets for users thereby reducing waste and improving ROI. MarcomCentral enables users to break language barriers by giving them the option to customize their portal in over 30 different languages.

MarcomCentral integration with Salesforce allows users to access, customize, and execute on-demand email campaigns inside the MarcomCentral portal, and track performance within their Salesforce Marketing Cloud instance. MarcomCentral also integrates with marketing automation software like Marketo and Oracle Eloqua’s, and other third party applications empowering your sales team to access corporate approved marketing materials whey they need them.

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