Lytics

Lytics helps companies personalize engagement with customers through the industry’s most advanced Customer Data Platform (CDP) and also helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP). Lytics is the first customer data platform that helps brands orchestrates relevant marketing with built-in data science. Lytics helps one to understand who their customers are, how they engage with their brand and what content interests them. Lytics customer data platform makes it simple to build user profiles, orchestrate cross-channel campaigns, and predict behaviors and affinities with built-in machine learning. It helps when jumping between databases and interfaces as it is time consuming and clunky, and chances are products don't play nicely together in the first place. Lytics have built a platform that is user-friendly and is useful for marketers. When customer data may be scattered in a dozen different databases and tools, Lytics connects it into one, centralized hub. The moment data starts flowing into the Lytics platform, Lytics machine learning algorithms get to work. Lytics makes it easy to define exactly how your cross-channel data gets used for your personalized marketing programs. Lytics third-party integrations ensure that you can access your Lytics audiences and trigger marketing workflows as users flow in and out of segments in real-time. Lytics painlessly integrates with your existing tools to unify information from dozens of data sources, helping you build the richest and most dynamic customer profiles. With built-in machine learning, Lytics platform is able to continuously enrich and add to these profiles, and predict audience behaviors and affinities. Lytics built a single dashboard that makes it easy to customize and trigger relevant experiences on an individual basis. It also helps to set a goal for a given audience, organize your activations, across channels and stages, and see how customers move through the funnel in real time.