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Lytics
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Lytics

Overview
Synopsis

Lytics helps companies personalize engagement with customers through the industry’s most advanced Customer Data Platform (CDP) and also helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP).

Category

Marketing Analytics Software

Features

• A single source of truth for all your customer data
•Rich customer profiles across communication tools
• Lytics for emailPower up your marketing with machine learning
•Easy to use, powerful segmentation

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Lytics

What is best?

• Retain more customers by giving them personalized web experiences.
• Grow your marketing audience with timely sign-up prompts.
• Increase web conversions with personalized messaging and landing pages.
• Map marketing tactics to larger business goals and manage how customers move through marketing journeys.
• Prioritize campaigns to keep communications organized.
• Easy to use, powerful segmentation and seamlessly integrate with your existing tools.
• Build a deep content taxonomy without lifting a finger and leverage the Content Affinity Engine for every single user.
• Visualize the entire content collection and content recommendations powered by data-science.

What are the benefits?

• Orchestrate your martech tools and personalize every experience.
• Communicate more authentically, get a bigger return and personalize your ads with content that your audience won’t ignore.
• Target audiences that resemble the best customers.
• Compare how specific audiences interact with the website.
• Identify key insights to act on and access more detailed reporting.
• Send personalized content that subscribers can’t ignore and make sure the emails reach their destination and save time with audience lists that manage themselves.

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.6
7.7
Features & Functionality
7.6
8.2
Advanced Features
7.6
8.4
Integration
7.6
Performance
7.6
Customer Support
7.6
Implementation
Renew & Recommend
Bottom Line

Lytics helps companies personalize engagement with customers through the industry’s most advanced Customer Data Platform (CDP) and also helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP).

7.6
Editor Rating
8.1
Aggregated User Rating
2 ratings
You have rated this

Lytics helps companies personalize engagement with customers through the industry’s most advanced Customer Data Platform (CDP) and also helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP). Lytics is the first customer data platform that helps brands orchestrates relevant marketing with built-in data science. Lytics helps one to understand who their customers are, how they engage with their brand and what content interests them. Lytics customer data platform makes it simple to build user profiles, orchestrate cross-channel campaigns, and predict behaviors and affinities with built-in machine learning. It helps when jumping between databases and interfaces as it is time consuming and clunky, and chances are products don't play nicely together in the first place. Lytics have built a platform that is user-friendly and is useful for marketers. When customer data may be scattered in a dozen different databases and tools, Lytics connects it into one, centralized hub. The moment data starts flowing into the Lytics platform, Lytics machine learning algorithms get to work. Lytics makes it easy to define exactly how your cross-channel data gets used for your personalized marketing programs. Lytics third-party integrations ensure that you can access your Lytics audiences and trigger marketing workflows as users flow in and out of segments in real-time. Lytics painlessly integrates with your existing tools to unify information from dozens of data sources, helping you build the richest and most dynamic customer profiles. With built-in machine learning, Lytics platform is able to continuously enrich and add to these profiles, and predict audience behaviors and affinities. Lytics built a single dashboard that makes it easy to customize and trigger relevant experiences on an individual basis. It also helps to set a goal for a given audience, organize your activations, across channels and stages, and see how customers move through the funnel in real time.

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
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