Live

LIVE is a Marketing Performance Management platform, which enables leading Advertisers around the world to monitor, evaluate and optimize their marketing investments on an ongoing basis. It provides visibility to all marketing investments and resulting business performance, bridging the gap between paid (digital and traditional), owned and earned media investments. It allows business users to rapidly generate insights from previously disparate datasets, thereby extracting more value from existing data assets and avoiding wasteful ad-hoc data processing Live enable users to get instant visibility across all Marketing investment vehicles and resulting business performance through easy-to-use customizable dashboards. And evaluate the effectiveness and efficiency of all marketing investment vehicles including digital, direct response and traditional channels. It also allows companies to maximize the returns of future campaigns by leveraging LIVE's advanced optimization and simulation engine. Optimally allocate limited marketing budgets across all investment opportunities to maximize their contribution to business performance. LIVE leverages advanced analytics (including Attribution and Marketing-Mix models) to provide an integrated evaluation framework across digital/direct response media and traditional / branded media. It provides a robust optimization and simulation engine that allows users to maximize the effectiveness of future investments. The highly customizable turn-key platform offers significantly lower cost, reduced risk and faster time to market than custom-built solutions. The LIVE platform is fully customizable to each Advertiser's specific business model and requirements and has already been applied to integrate hundreds of data feeds on behalf of leading advertisers. LIVE typically incorporate data from a wide range of data sources, encompassing a wide range of performance measures and investment vehicles.