Largest Israeli Retailer Shufersal Partners With JDA Software to Seamlessly Optimize Inventory to Local Customer Demand

Shufersal, the leading supermarket chain in Israel, will implement JDA Category Management solutions to profitably optimize local assortments and meet the diverse needs of Israeli shoppers. Specific solutions chosen by Shufersal include JDA Space Planning, JDA Floor Planning, JDA Planogram Generator, JDA Space Automation,JDA Assortment Optimization and JDA Intactix Knowledge Base. The implementation will be supported by JDA’s regional partners Ewave and Athena Retail.

Established in 1958, today Shufersal is Israel’s largest retail chain, with 275 stores and over 13,000 employees. The company has seven retail formats: Shufersal Sheli neighborhood stores, Shufersal Deal discount stores, Yesh and Yesh-Hessed discount stores, Shufersal Deal Extra heavy discount stores, Shufersal Express convenience stores and Shufersal Online, which offers home delivery. Because Israel is a compact geographic market with a dense population, shopper needs are very diverse across not only every retail format, but also every store location.

To create winning product assortments and space plans, Shufersal has historically relied on time-consuming manual processes. However, these processes are proving inadequate in generating the highly targeted, localized plans the retailer needs to maintain its market leadership. Shufersal made the decision to partner with JDA to make its assortment and space planning activities much faster, easier, and more profitable.

“Because of its strong retail industry expertise, JDA understands our day-to-day challenges as we try to match our products and store layouts to the needs of consumers at the local level. We’re confident that our JDA solutions will help us rapidly generate customized product assortments, planograms, space plans and floor plans that reflect real-world demand in all of our stores,” said Zvika Fishheimer, chief information officer for Shufersal. “By customizing our assortments, minimizing our inventories and optimizing our physical space via JDA solutions, we can maximize profit margins, while also increasing customer satisfaction and loyalty. Those are the keys to success in today’s extremely competitive environment. ”

“The diversity of the Israeli marketplace, coupled with its population density, makes localized category management a challenge for every retailer operating there,” said Andrew Kirkwoodregional vice president, EMEA at JDA. “By leveraging JDA solutions to understand local shopper needs, then accurately meet them, Shufersal can create a meaningful competitive edge. In addition, the speed and automation provided by JDA should help this retail leader maximize planning efficiency and productivity.”