JWAnalytics

JWAnalytics is a Java utility that assists on the storage of information in a dimensional model. Its most typical use will be storing Web Analytics data for Java web applications.

JWAnalytics allows real time decisioning for a website to take place (content optimization, product recommendations, FAQ search results ranking, price optimization, etc, see whole list of possible uses for details). JWAnalytics is an innovative technical solution for the storage of top quality analytical data and the real time use of this data. It is a solution that will support user’s business strategy and the processes around it in real time (real time data mining).

Generic optimizations for all customers are also possible in multi-variate fashion. Such customer specific decisioning offered by JWAnalytics is in contrast with most typical website optimizations that focus on deciding on which pages or prices are best for all users. JWAnalytics will support every user’s business strategy and the processes around it by allowing real time decisioning and optimization on their website or web CRM.

The techniques made possible in real time are behavioral targeting, predictions on customer behavior, real time decisioning on customers visiting user’s site, revenue management, price optimization, content optimization, auctioning, risk assessment, attrition/churn prevention and more.

JWAnalytics allows collecting web analytics directly from a Java program/web site, and persisting this data into a configurable dimensional model (out of the box version provides a star schema dimensional model ready for web data storage). This data can immediately be linked or be related to the user’s business data such as orders, customers and others.