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Infusionsoft is a sales and marketing software for small businesses. Infusionsoft's Lifecycle Marketing model provides a simple framework you can use to design a marketing plan that will help you attract customers, grow sales and deliver an experience that wows your customers.

Infusionsoft has features for automating lead capture and follow-up. You can also trigger personalized communications based on email sends, opens, clicks, form submissions, and payment history.

Its CRM tool imports and organizes the contacts (both online and offline) with tagging and segmentation. It also collects data about your leads' behaviors, score them based on marketing interactions, and prioritize the leads. You can track engagement and customize follow-up messages based on unique customer profiles.

Its sales automation feature displays your sales activities, tasks and appointments in one place. Infusionsoft will automatically kick off follow-up emails, tasks, appointments and more.

With infusionsoft you can set up online shopping carts and manage your online store, inventory, fulfillment and billing from a single system. Best of all, your shopping cart and CRM are integrated in one system. You’ll be able to keep track of customer interactions.
Infusionsoft can be integrated with other tools you already use.

You may like to read: How to Select the Best CRM Software for Your Business, Top CRM Software, Free, Open Source CRM Software and Best Practices for CRM Implementation.