IBM Watson, leverages deep content analysis and evidence based reasoning to accelerate and improve decisions, reduce costs and optimize outcomes. Watson uses a set of transformational technologies which leverage natural language, hypothesis generation and evidence-based learning. Combined with massively parallel probabilistic processing techniques, Watson can fundamentally change the way to look at solving problems quickly. Using machine learning, statistical analysis and natural language processing to find and understand the clues in the questions, and Watson then compare the possible answers, by ranking its confidence in their accuracy, and responded . Watson Engagement Advisor helps organizations know their customers better based on their past history, engage them wherever, whenever, and however they choose and empower them at the point of action.