IBM Digital Analytics, formerly Coremetrics Web Analytics, is a platform for near real-time digital analytics, data monitoring and comparative benchmarking.
Gain marketing insights quickly with intuitive dashboards.Remove barriers for applying web analytics data.Identify real campaign contributions and attribution insights.Simplify web analytics management and delivery.Turn behavioral insights into automated digital marketing action.
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Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)
IBM Digital Analytics, formerly Coremetrics Web Analytics, is a platform for near real-time digital analytics, data monitoring and comparative benchmarking. BM Digital Analytics is part of Customer Experience Analytics, a holistic solution that includes both cross-channel journey analytics and customer behavior analytics. IBM Digital Analytics provides actionable insights on your digital customers across multiple channels so you can deliver more targeted, personalized offers. Better personalization can help increase conversions, accelerate customer lifecycle progression and provide higher returns for your marketing dollars. IBM digital analytics helps to visualize customer journey so that one can optimize customer experiences .IBM digital analytics gives opportunity to view the product as a customer so that one can come out with issues that customer is dealing with ,An organization can visualize product in any platform and condition to improve customer experience .IBM digital analytics provide complete track of what customers are doing ,bring data from all marketing channels to a dashboard so that it could be easy to see customer experience ,customize dashboard to see different results and get exact assumptions to improve future experience of customers ,Data in dashboard is provided in form of graphs indicating customer behavior and customer activity. IBM digital analytics help pinpoint issues and can take actions easily.IBM digital analytics can help in finding where customers are experiencing some struggle with the product .IBM digital analytics finds which discovery can be key to increase revenue and customer loyalty.IBM digital analytics informs about competitor performance data along with marketing capabilities.