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HowSociable
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HowSociable

Overview
Synopsis

HowSociable is a platform which provides the user with a simple to begin measuring his or her brand’s impact on the social web. Howsociable gives a magnitude score which provides an indication of the level of activity around a brand during a given week.

Category

Social Media Management Software

Features

• Compare your brand against those of a similar type and size of yours as well as well-known household brands
• Benchmark and evaluate not just social media marketing but overall brand marketing activity
• Analyse a brand's presence to calculate initial scores.
• Indication of the level of activity around a brand during a given week

License

Proprietary

Price

• Basic- $9/per 3 months
• Plus- $19/per 3 months
• Max- $99/per 3 months

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

HowSociable

What is best?

• Compare your brand against those of a similar type and size of yours as well as well-known household brands
• Benchmark and evaluate not just social media marketing but overall brand marketing activity
• Analyse a brand's presence to calculate initial scores.

What are the benefits?

• Calculate the magnitude score
• Analyzing a sample of the activity on up to 36 popular websites
• Provide access to data for many brands
• Providing a simple way for you to begin measuring your brand’s impact on the social web
• Filtering all the relevant data on the web and using metrics to give you an objective view of your brand positioning

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
8.1
7.1
Features & Functionality
7.9
8.8
Advanced Features
8.0
9.1
Integration
7.9
8.8
Performance
8.1
9.0
Customer Support
8.0
8.8
Implementation
1.7
Renew & Recommend
Bottom Line

Howsociable is a platform which provides the user with a simple to begin measuring his or her brand’s impact on the social web

8.0
Editor Rating
7.6
Aggregated User Rating
4 ratings
You have rated this

HowSociable is a platform which provides the user with a simple to begin measuring his or her brand’s impact on the social web. Howsociable gives a magnitude score which provides an indication of the level of activity around a brand during a given week.

The range is from 0 to 10. A score of zero means there is zero or near zero activity for the brand. A score of 10 means the brand has practically saturated the social web and will likely be recognized by everyone that uses it. Howsociable also calculates the magnitude score by taking a sample of one week's activity across the social web and analyzing it to find out what portion of the activity references a brand. We score the activity on a magnitude scale to ensure most brands can be compared relative to each other. Huge global brands or big news events typically have tens or hundreds of thousands of times the activity of small local businesses or individuals.

Howsociable constantly works to improve the accuracy of the scores and we hope you'll agree that they already provide a good reflection of "how sociable" most brands are. This platform usually looks deeper into the score by analyzing a sample of the activity on up to 36 popular websites. This allows you to identify your brand's strengths and weaknesses, set goals and measure improvements. HowSociable Pro was released in 2011, it includes a premium service that enables you to learn more about your brand's impact on the social web by comparing brands, viewing high impact mentions, measuring all 36 site metrics, loading historical data and more.

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
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