HarperCollins selects AgilOne’s Predictive Analytics platform

HarperCollins selects AgilOne’s Predictive Analytics platform : HarperCollins Publisher, one of the world’s largest consumer book publishers, has selected AgilOne’s cloud based predictive marketing platform in order to build stronger relationships with its customers. AgilOne collects and analyzes customer data to provide insight and predictive analytics. HarperCollins will use the information gained through the platform to make real time marketing decisions.

AgilOne is a cloud based predictive marketing platform. It is used by brands including Shazam, Sports Authority, Moosejaw and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing.

AgilOne’s platform will collect data from multiple sources in the UK and US, including online shopping channels, and a range of marketing activities . It will use this data to gain a single view of individual customers, as well as trend and prediction analysis across different regions, allowing the publisher to make marketing decisions based on real time data.

AgilOne helps marketers connect with the individual in every customer, prescribing exactly the right marketing offer, making each relationship more profitable and simplifying the science of marketing. Based on a data scientist approach, AgilOne makes big customer data clean and smart before recommending what immediate actions to take to increase revenue.