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Google Attribution

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Google Attribution

Overview

Synopsis

Google Attribution is software used to measure and optimize marketing spend across multiple channels and across multiple devices. Google Attribution uncovers insights, understand the impact of your marketing on the customer journey and improve ROI.

Category

Marketing Attribution Software

Features

• Cross-Device Attribution
• Data-Driven Attribution
• Flexible Data Integration
• Spend Optimizer (Attribution 360 only)
• Digital Response Data
• Integrated Insights
• Machine Learning Impact Estimates

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 Enterprise (>1001 employees)

Company

Google Attribution

What is best?

• Data-Driven Attribution
• Flexible Data Integration
• Spend Optimizer (Attribution 360 only)
• Digital Response Data
• Integrated Insights
• Machine Learning Impact Estimates

What are the benefits?

• Make your marketing more effective.
• See the impact TV has on your business.
• Analyzes website and search activity after TV spots air to determine their impact at the most granular level.
• Drives marketing impact and See the true value of your marketing.
• Understand the impact of your marketing across devices and across channels.
• Measure the impact of each marketing touchpoint.
• Use more accurate performance data to optimize your marketing.
• Get insights faster and access your analytics and performance data with just a few clicks.
• Help you optimize your marketing strategy.
• Allows you to use a more accurate attribution model that captures your full marketing efforts.
• Gives solutions for businesses big and small.

PAT Rating™

Editor Rating

Aggregated User Rating

Rate Here

Ease of use

7.6

5.2

Features & Functionality

7.6

9.1

Advanced Features

7.6

4.3

Integration

7.6

8.4

Performance

7.6

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Customer Support

7.6

Implementation

—

Renew & Recommend

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Bottom Line

Google Attribution is software used to measure and optimize marketing spend across multiple channels and across multiple devices and uncovers insights, understand the impact of your marketing on the customer journey and improve ROI.

7.6

Editor Rating

7.4

Aggregated User Rating

5 ratings

You have rated this

Google Attribution works across devices and across channels to give you a complete view of the customer journey. Google Attribution uses a data-driven machine learning approach to determine how much credit to assign to each step in the customer journey. Integrations with AdWords and DoubleClick, plus Attribution 360 integrations with third-party products make it easy to use the results from Google Attribution to improve your marketing.

Google Attribution uses a data-driven approach to determine how impactful your ads are, allowing you to make better cross-channel and cross-device decisions and drive greater returns. The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business.

Google Attribution is designed to deliver a seamless user experience; cross-product data integration helps your enterprise gain useful insights and gets better results every day. Google Attribution brings your marketing data together to give you a complete view of your performance and insights you can use to optimize your marketing across channels and across devices.

Google Attribution brings together all available data so you can get a more comprehensive view of your performance. Google Attribution uses Google’s device graph to measure the cross-device customer journey and deliver insights into cross-device behavior, all while protecting individual user privacy.

With its sophisticated data-driven machine learning approach, Google Attribution can determine how much credit to assign to each step in the consumer journey. It analyzes your account's unique conversion patterns, comparing the paths of customers who convert to those who don’t, so you get results that accurately represent your business.

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