Fliptop Predictive Lead Scoring Application on Salesforce1 AppExchange

Fliptop Predictive Lead Scoring Application on Salesforce1 AppExchange : Fliptop’s cloud-based predictive lead scoring application on the Salesforce1 AppExchange, is enabling B2B companies to use data science instead of "gut feel" to prioritize leads and accounts. Fliptop analyzes thousands of internal and external data points, and uses cutting-edge machine learning techniques to help companies increase lead conversion rates and revenue.

Fliptop's powerful, cloud-based platform pulls sales history data from Salesforce and marketing activity data from applications like Marketo and Eloqua. The platform then matches this data to over 3,500 company and contact data points from the public web, and automatically builds a custom predictive scoring model. This Big Data approach to lead scoring helps companies do more with less, and get the kind of advantages typically only seen by companies spending millions of dollars on internal teams or consulting projects.

Fliptop's applications use data science to help companies close more sales. Fliptop's software leverages public web and internal application data in order to generate meaningful sales lift and cloud applications provide high return on investment and can be deployed quickly.

The Salesforce1 AppExchange is the world's leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners.

Customers using Fliptop can dramatically increase their marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rate, through a more analytical approach to lead scoring. Marketing teams can see in real time which campaigns are generating the best quality leads, and sales teams can get a predictive view of their sales forecast. Fliptop integrates with Salesforce Enterprise and Performance editions. Qualified customers can get a custom model built for free as part of Fliptop's free 30-day trial.