FICO Blaze Advisor

FICO Blaze Advisor is a leading business rules management system (BRMS), maximizing control, agility, and actionability to optimize high-volume operational decisions. Blaze Advisor transforms the entire process for developing, deploying and maintaining rules-based business applications. It accelerates smarter decisions and customer connectivity through ease of integration with analytics (including optimization) and decision modeling and simulation. FICO Blaze Advisor enable organizations to more rapidly develop and deploy rules-based decision services that dramatically improve business agility and financial performance.

FICO Blaze Advisor provides a Decision Graph visual metaphor, a decision tree management solution that makes the most complex rule sets easier to manage and explain. This capability is especially valuable to the growing number of businesses that need to be able to explain their decision logic to external auditors and regulators, or to internal parties such as senior management.

Decision Graph gives business analysts a more intuitive way to view and navigate decision trees, which can reach 10,000 nodes or more. FICO’s algorithms help users simplify trees by changing the order of the decision nodes, and to dramatically shrink trees by using graph theory to identify the minimum number of decision nodes needed to represent the same logic.

Users can also make updates more quickly and safely by focusing on just that part of the tree that is relevant for the task at hand. Strategies can be further improved through dynamic analysis to assess the impact of changes by seeing how sample data flows through the logic of the tree — for example, to see the profitability of customers passing through a particular branch of a decision tree. The result is a powerful and user-friendly tool that reduces errors by removing complexity, and delivers strategy improvements that contribute directly to the bottom line. For rule developers, the FICO Blaze Advisor for Java integrated development environment (IDE) available as an Eclipse plug-in, which can accelerate project development in a familiar, industry-standard environment. The latest release also enhances the system’s web-based rules maintenance application to give business experts an even more user-friendly environment for managing their own rules.

As part of FICO’s suite of decision management tools, FICO Blaze Advisor integrates with FICO Model Builder, providing a solution for creating decision services that manage rules, models and related logic in a shared repository, which can be accessed by a business user using a common IDE.

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