Market Research & Product Innovation Sept 29 – Oct 1, 2014 | Chicago
Market research exists separate from product innovation, and product innovation exists separate from market research…. but they are better together. That is why we are addressing both at our Market Research for Product Innovation event. We invite you to join us September 29-October 1, 2014 in Chicago to meet and learn from the next generation of market researchers and innovation leaders.
Get inspired, then get to work.
Key takeaways include:
Develop a strong product-market fit through various market research techniques
Support a change in product strategy through market research
Communicate insights effectively in cross-functional groups
Address the needs of growing consumer groups to expand your base
Question the status quo
For more information of predictive analytics process, please review the overview of each components in the predictive analytics process: data collection (data mining), data analysis, statistical analysis, predictive modeling and predictive model deployment.