Digital Marketing Metrics & Analytics October 20- 22, 2014 | Chicago

IQPC’s Digital Marketing Metrics and Analytics Summit will be a hub for Digital Marketing professionals to get together and create fruitful and interactive discussion around both the topic of Metrics and aggregating the right data and deriving accurate insights with analytics.

Best practice marketers align their objective with business outcomes to improve the organization; they use data-driven decisions to predict outcomes and can envision the impact of their work. They think strategically to maximize revenue and create contextual engagement with the customers they serve. To do this, they use solutions that aggregate the right metrics and tools that help them derive accurate insights