Building and Deploying Customer Behavior Models Webinar
Thursday, February 20, 2014 - 10:00am
10:00 Pacific Time
Intelligent marketing requires intelligent analytics. Building, validating and deploying customer behavior models has, historically, been a long, complicated and resource-intensive process. With the volume and velocity of data continuing to get bigger and faster, marketers have long been playing catch up; waiting months for data scientists and IT departments to develop and deploy models and processes that are already out of date by the time they are put into production. This webinar will demonstrate how marketers can easily harness the power of big data without having to be an expert coder or statistician with LityxIQ and RRE 7.0.
For more information of predictive analytics process, please review the overview of each components in the predictive analytics process: data collection (data mining), data analysis, statistical analysis, predictive modeling and predictive model deployment.