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Engagio

Overview

Synopsis

Engagio is a software that helps B2B marketers doing account based marketing to create and measure engagement, all this is done in one tool. Engagio is good at improving workflow and productivity. Engagio is account-centric so it helps companies to navigate and engage their target accounts.

Category

Marketing Attribution Software

Features

• Dash account based attribution that connects the dots between ABM programs and revenue.
• Engagio Insights that delivers account communication history & other insights.
• Engagio Playmaker that allows users to orchestrate multi-step plays
• Tasks & approvals that make sure everyone is coordinated

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 Enterprise (>1001 employees)

Company

Engagio

What is best?

What are the benefits?

• Engagio’s lead to account (L2A) matching finds and automatically attaches unconverted leads that should be included in target accounts, enabling users to tie activities to the right company, route them to the right owner, and get credit for the campaigns that touch them.
• Engagio’s Insights that delivers account communication history and other insights in a convenient browser plug-in so users understand what will be relevant and resonant at target accounts, providing a single place to see every email, meeting, and interaction plus information to make communications more impactful.
• With Engagio’s PlayMaker, users can orchestrate multi-step plays that span channels and departments.
• Tasks and approvals that make sure everyone stays coordinated and sales and marketing aligned.
• Engagio coordinates communications from everyone on a team to everyone at a target account.

PAT Rating™

Editor Rating

Aggregated User Rating

Rate Here

Ease of use

7.6

6.5

Features & Functionality

7.6

5.7

Advanced Features

7.6

6.4

Integration

7.6

7.3

Performance

7.6

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Customer Support

7.6

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Implementation

—

Renew & Recommend

—

Bottom Line

Engagio is a software that helps B2B marketers doing account based marketing to create and measure engagement, all this is done in one tool. Engagio is good at improving workflow and productivity.

7.6

Editor Rating

6.5

Aggregated User Rating

3 ratings

You have rated this

Engagio helps B2B marketers to drive new business and expand relationships with high-value accounts. It has a marketing orchestration software that helps to create and measure engagement in one tool, drive ongoing success, and measure impact easily.

Engagio orchestrates integrated account-based programs, providing the scale benefits of automation with the personalization benefits of the human touch. The software complements salesforce and existing marketing automation solutions ensuring that getting started is easy. Engagio is focused on marketing that uses data and analytics to be more intelligent and the human touch to be more relevant.

Engagio works by complementing existing marketing automation platforms by unifying data, providing engagement analytics, and enabling marketers to orchestrate interactions. Engagio helps to combine data from multiple sources, map leads to accounts, and access account insights anywhere on the web.

The software also orchestrates account-based programs across multiple departments, players, and channels. In addition, it enables measuring of impact by tracking engagement, score and prioritizing of accounts , and measuring the impact of ABM programs.

Engagios’s ABM analytics enable users to know which marketing investments work best to reach target accounts and accelerate deals and provides insight into which accounts have the best engagement and opportunity for growth. It also allows users to measure the impact and ROI of their ABM programs.

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