Cross-Channel Orchestration in Teradata Integrated Marketing Cloud

Teradata Digital Marketing Center is a complete SaaS solution for managing customer engagement and individualized interactions across paid, earned and owned channels. Built on a powerful content management system, Digital Marketing Center integrates email, mobile, social, web landing pages, app marketing/push notifications, micro-location targeting, and social advertising -- every tool today's marketer needs to execute powerful integrated digital campaigns.

Teradata's newest solution empowers marketers to be more productive through improvements in the Content Management, delivers an easier, faster, more cost-effective way to create digital messages, and requires no coding or technical skills. Segmentation Builder allows marketers to readily create customer segments from multiple selection criteria, ensuring more accurate targeting, better conversion rates and improved ROI. User Interface/User Experience Enhancements makes marketing easier by presenting a more coherent and visually appealing experience so marketers can work faster and more intuitively.

Teradata Data Management Platform (DMP) is added to the Teradata Marketing Applications portfolio to unify online advertising and customer marketing data, and drive real-time interactions across all channels. The DMP and Digital Marketing Center are now bilaterally connected. This allows marketers to merge the worlds of known customers and audience marketing, and enables them to drive both advertising and customer marketing using a single cloud-based SaaS solution.

The Marketing Operations enhancements in Teradata's latest release center on making marketing easier, faster, and more creative, productive and accountable. Teradata's integrated content management, intuitive user experience, and global scalability via a flexible, open platform create the ideal strategic solution for marketers today.

Teradata's latest release delivers an overall improved, efficient and more visual user experience. Marketers are now free to experiment with new ideas and continuously improve upon them, striking the ideal balance between innovation and governance.

"True individualized marketing calls for solutions that address a marketing department's needs both inside and outside the four walls of their company," said Jackie Palmer, director of product marketing, Teradata Marketing Applications. "When it comes to Marketing Operations, we invented it. When it comes to Digital Marketing, we're perfecting it. We have no doubt our newest solution will make marketing easier and more cost-effective for our customers by empowering them to create and execute intelligent marketing campaigns that truly speak to the individual on his or her terms."