Crimson Hexagon's ForSight platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data.
Social Media Analytics Software, Social Media Management Software, Social Monitoring Software
Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1000 employees)
Crimson Hexagon is provider of social media analysis software. It allows businesses to answer strategic questions using flexible, customizable categories. Crimson absorb and index a torrent of data points from Twitter, Facebook, Instagram, Weibo, blogs, forums, and more. Crimson allows access and analyze any data at any time. Intuitive visualizations like topic wheels and word clouds give the power to easily discover and measure key topics of conversation, bringing important trends into focus. Flexible, customizable text analysis allows review conversations, select examples, group posts into categories worth measuring. Crimson adapts, learning to focus on what matters and ignore what doesn’t. By identifying interests that drive social action, Crimson adds revealing context to analysis: an ongoing understanding of the changing composition of audiences and what moves them. Benchmark and track the performance of social media accounts to identify which content is driving engagement and understand whether those conversations are positive or negative, who’s getting involved, and more. Crimson can track competitors too, giving a complete view of evolving social landscape.
Social analytics can be used to understand key client audiences, uncovering trends and media that resonate and inspire particular communities through powerful content. Crimson can help brands plan future marketing strategies. Crimson helps agencies to measure campaigns in real-time, while the campaign is in motion, allocating budget effectively across channels. Agencies can also use social analytics to define their value to their clients when the campaign is over, and the numbers are in. Crimson Hexagon’s Social Impact Program provides non-profit, classroom, and research communities with access to its social media analytics platform, in order to promote innovation and social responsibility.