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comScore

Overview
Synopsis

ComScore is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere.

Category

Advertising Analytics Software

Features

•Brand Monitor
•Brand Survey Lift
•Brand Survey Lift Mobile
•Viewability
•Validated Campaign Essentials

License

Proprietary Software

Price

Contact For Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

comScore

What is best?

•Brand Monitor
•Brand Survey Lift
•Brand Survey Lift Mobile
•Viewability
•Validated Campaign Essentials

What are the benefits?

•Planning Tools for TV
•Planning Tools for Digital
•Planning Tools for Cross-Platform
•Performance Insights
•Market & Audience Analytics

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.7
9.2
Features & Functionality
7.6
8.9
Advanced Features
7.7
8.8
Integration
7.6
9.1
Performance
7.5
9.2
Customer Support
7.5
9.0
Implementation
8.7
Renew & Recommend
9.2
Bottom Line

comScore is the premier provider for audience measurement due to our Unified Digital Measurement (UDM) methodology, which accounts for all site visitors and helps you understand the size and quality of your audience.

7.6
Editor Rating
9.0
Aggregated User Rating
1 rating
You have rated this

Comscore is a analytics of product and advertising based company which gives features such as customer and advertisement management and keep track of what customers are doing .

Comscore keeps track of customers by its audience analytics product ,there are various ways of keeping track on customers such as media when it comes to media then mobile and tablets comes first where audience behavior can be captured easily and advertising on mobile app and mobile web app increases the sales .Knowing size of customer isn't enough but one also need to know consumption habit of customers as well as of competitive sets .Creating product video helps know who are viewing about the product and how many views are there on the product video ,youtube is a strong partner in this kind of program .

Comscore captures all the searches done by customers on web ,mobile app ,widgets etc .Comscore tells which websites are best for advertising so that customers comes to know about the product .Comsome targets according to the customer needs with target it means that which customer should see which type of advertisement depending upon its behavior recorded by comscore .

Comscore tells how effective is the advertisement published on various places over the web .Comscore helps in knowing which all advertising campaign are effective and which are not .

You may like to read: Top Advertising Analytics Software, How to Select the Best Marketing Analytics Software for Your Business and How to Select the Best Web Analytics Software for Your Business

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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