Cision Public Relations Edition and Cision Social Edition for PR, Social and Content Marketing

Cision Public Relations Edition and Cision Social Edition for PR, Social and Content Marketing : Cision Public Relations (PR) Edition and Cision Social Edition were designed to meet the needs of communicators who demand comprehensive and seamlessly integrated solutions for ever-changing media landscape. Cision PR Edition combines the best public relations, content and social media management features from Cision and Vocus into a comprehensive communications solution. Cision Social Edition, built on the Viralheat technology stack, simplifies the management of any social media program and provides digital marketers with the tools to measure and optimize the impact of content across all channels, in a new, more intuitive interface.

“Cision is committed to increased investment in technology, content and insight services through acquisitions, organic development and partnerships,” said Cision CEO Peter Granat. “We’re building the most innovative communications software in the world, and the release of Cision PR Edition and Cision Social Edition is the first step of this mission.”

Cision Social Edition combines content marketing and social media management in a standalone product, providing digital marketers with social media monitoring, publishing, analytics, content intelligence, and reporting. Cision Social Edition evolves social media management with content optimization insights, transforming a company’s content strategy into an efficient, scalable and measurable marketing operation.Major benefits of Cision Social Edition include identifying conversations and engaging influencers that matter most to your brand, social posting and scheduling from one, integrated platform for 11 channels, identifying and assigning leads to the sales team and sending support tickets to customer service, seamless integration with popular CRMs, such as Salesforce and SugarCRM, as well as other third-party platforms like Omniture and Google Analytics, analyzing and reporting social performance based on key performance metrics and emerging content marketing technologies to drive improved owned and earned media content placements

Cision PR Edition builds and improves upon the company’s existing technology stack, and includes six major upgrades. Cision PR Edition introduces the new Influencer Search functionality that leverages the big data capabilities to index hundreds of thousands of tweets daily. This allows users to conduct real-time searches for topics influencers are talking about, helping them to create highly customized pitches and build more effective media relationships. Cision PR Edition also offers new market-leading media tools, such as the brand new Streams feature that allows users to monitor real-time social and traditional media in a single, integrated view. The other major upgrades include the world’s most comprehensive and accurate media and influencer database with over 1.6 million records. The market’s premier content distribution and amplification network, across thousands of websites throughout the world. The most expansive media monitoring platform that tracks social content, broadcast, print and online news, featuring premium monitoring through partnerships. New social media functionality, monitoring and engagement tools. Advanced analytics to deliver global insights into communication initiatives, including real-time measurement of content marketing KPIs such as reach, impact and share of voice, through more than 200 customizable charts and automated analysis dashboards.