Web Analytics software is used to keep track of the reactions of guest on a site. The web analytic software keeps track of all the data coming into a web server in other to analyse the patterns and trends from in site and off-site users. The software monitors all the activities of users in the site with relation to the impact they had on the site. The software creates a pattern favourable for online websites involved in marketing to keep track of the clients that visit their site with reference to all the keywords and goods they search for while on the site. Growth potentiality increases massively when making use of information and analysis generated by the software. The tool makes use of opinion gathered from clients, web traffic and both online and offline user experience. Online analytic was the main trend as of the time the tool was invented but with an increasing necessity to maintain accurate records of all the websites event off-site analytic had to come into play. The major use of the web tool is to monitor site activities but it could also be used by the site administrators to boost traffic in other areas of the site that seems unpatronised by users.