Transactional emails are sent immediately specified actions are triggered or when a transaction takes place. Transaction email software helps businesses manage these emails which, incidentally, have higher open and click-through rates than most unsolicited emails. They are basically specialized email applications that integrate with databases, and which facilitate mailing for transactional email. Because of their high click-through rates, organizations also use transactional emails to pass key marketing messages. Transactional email may include password resets, purchase orders, shipping notifications, profile activity notifications, legal notifications, subscriptions, and even potential security notifications. Transaction emails are real-time responses to specific actions taken by users. Businesses now realize the value addition that transaction email software can bring to their overall customer experience efforts. This is because transaction emails only occur at important moments of a customer’s experience with the organization. On the business side, transaction email software also helps the organization save time and money through automation. E-commerce businesses that cater to large numbers of customers rely on transactional email software for follow-ups, up-selling, cross-selling and customer retention strategies. It would be tedious and time-consuming if they were to individually email every customer, or even use employ mass-mailing applications.