Social Media Analytics Software has now displaced the marketing polls and focus groups of the yesteryears used by agencies or research companies. Businesses can now mine data from social media websites such as Facebook, Twitter, YouTube and Instagram that their customers now willingly share. Social media intelligence now forms an integral part of the marketing strategy for many businesses. At the core of any social media strategy is social media analytics software. Most customers now have one or several social media accounts. Organizations also have their corporate social media accounts. However, the social media space is incredibly crowded and hence the need for analytics tools that will help businesses develop the most effective strategies. Therefore, businesses must select the right social media analytics software, based on their specific goals. The best social media analytics software helps businesses to understand and anticipate the consumers’ choices and intentions. Therefore, it ought to provide up-to-the-minute updates on engagement, and also have the ability to consolidate data from various social media platforms in one place. This is presented in visualizations such as charts, graphs, and maps, all without having to log into the individual social media accounts. Social media analytics software also integrate with other operational aspects of the organization such as customer service or communications.