Social Media Management Software helps businesses to participate in social media conversations in various platforms like Facebook, twitters, and also blogs. Social media management software enables organizations to connect with various social media accounts as well as to manage, monitor and analyze the interactions in various platforms. Different social media management software providers have different features such as integration of the software by combining existing social platforms with the software, enabling businesses to schedule their posts by using calendars, social media management software make use of the businesses’ social media performance to help in evaluating strategies, social media advertising, platform integration, engagement, social media listening, and monitoring, among others. Social media management software is now being embraced by businesses because of the following benefits its offers; provides an in-depth analysis of the businesses’ performance, it monitors social media conversations, enables business owners to post on social media at any time by offering the schedule feature where posts are stipulated for specific times, and monitoring multiple social media platforms which in turn helps a business to reach out to more potential customers. The appropriate use of social media management software can increase the engagements with clients in a businesses’ social media account.