Qualitative Data Analysis Software comprises varying tools for analysis of qualitative data. QDA software is used in news transcripts, legal documents, speeches, journal entries, and even visual documents. You can import text, PDF, HTML, EXCEL, MS ACCESS and RTF files among others. Users can also code, retrieve and anote large documents with images. QDA software assists market professionals analyze consumer trends, sociologists, detectives, historians, journalist, fraud experts among others. Users can then create links in the coded segments. You can use tools for geo and time tagging and have text segments with time and geographical coordinates. Multiple search options like query and keyword searches help in the extraction process. Track the data analysis process, for enhanced transparency in cases where multiple teams are involved. QDA software help researchers through content analysis come to conclusions about a particular object in the research. Insights are provided without the software suggesting interpretations. With the software text and data analysis tools you can easily sort, analyze and structure big data texts. This will help managers with evaluations and interpretations. Users can set topics, themes and nodes in areas of interest. You can also create hierarchies of codes and group them for easier use. Users can export the coded data through a number of tools in the software.