Understanding the needs and preferences of customers is one of the ways businesses can become successful. Product review platforms allow companies to engage their customers and get feedback from them regarding their products and services. Good reviews increase the conversion rate of a product’s users which increase sales. Shoppers use customer reviews to evaluate and compare the features of various products. Product Reviews Platforms is a platform that allows customers to review products through a company’s website. The forums are vital because they provide an enabling environment for businesses to use the reviews to improve the performance of employees. The reviews can be used to update or add a feature, highlighted by the customers, to a product. Good review platforms offer star-ratings, reviews filtering options, and space for comments. Product Reviews Platforms have many features. They provide detailed analysis and reporting tools that allow users to access ratings and reviews data instantly. Product review platforms also have high consumer intelligence that manages the feedback that customers give. As a user, you can track and monitor a company’s social media networks. Product review platforms integrate other APIs such as social media platforms and e-commerce platforms. Review platforms also display a company’ star ratings and product reviews to Google. Most platforms have Question and Answer tools that allow customers and site owners to answer questions promptly.