Marketing Automation Software enables departments dealing with marketing in an organization to effectively market their goods and services on several channels online as well as automate the common tasks. It offers several powerful tools mostly used in inbound marketing. The program typically replaces the repetitive manual procedures with automated solutions as a way of streamlining the processes involved sales and marketing. It also places focus on defining campaigns, segmenting campaigns, schedule of campaigns, and monitoring the process of marketing campaigns. The program also offers firms with an excellent chance to facilitate capturing the information related to every lead. It also helps firms to be at par with the profile of their leads. The software can also send quick alerts to the sales and marketing teams immediately when there is a demand to take action on a specific workflow. The feature is essential in instances when a lead is received by the marketing team, which needs prompt actions to be taken by the sales team. The program also ensures responses are given automatically. The feature offers firms with an excellent chance to offer auto responses when customers make an inquiry.