Location Intelligence Software provides capability that relates geographic contexts to business data. Location Intelligence Software are used by developers to build custom mapping applications and provide tailored views of geographic data and automate business processes. This software has three main features: map-based visualization, drill-down navigation, and dashboard inclusion. With map-based visualization, businesses can represent data via maps. Whereas drill-down navigation feature, you need to involve clicking on some map representation to reveal more detail. Enterprises use this software to increase their sales. This program is essential in customer analysis since understanding customers is critical for any organization, this software can play a significant role by enriching customers’ information with demographic data based on where people live. It also helps in retail selection and expansion planning by assisting the retailers in finding the best location for a new store or sites which are suitable for the entire chain of stores. These sites can be evaluated faster without the need to visit this sites based on local demographics and geographical factors. It is used in advertising and marketing promotions. With this program, businesses can reach their potential customers through location-enabled smartphones. It is also used by hotels and restaurants for customer profile analysis and site selection.