Idea & Innovation Management Software is a system designed to assist in collecting, developing, and collaborating on ideas that are relevant to a business. The tool enables companies to categorize ideas relevant to customers and interested third parties. The software also helps to prevent wastage of good ideas by automating the process of managing ideas. The tool is purposely built for collaborative development, submission of ideas, selection, and workflows. Some of the key features offered by the software include idea campaigns, mind mapping, idea funnels, idea funnels, and custom branding. The idea campaigns feature enable organizing ideas by placing them in groups based on challenges and specific campaigns. The idea funnels feature facilitate setting up of discrete stages. Through this stages, the ideas progress from the initial idea to final approving. With the idea funnels, users have an excellent opportunity for monitoring, benchmarking, and systemizing the whole process. The mind mapping feature allows visualizing how the multiple elements of an idea compare and contrast to one another. The mind mapping feature offers graphical tools along with drag and drop UIs. The custom branding feature allows users to perform custom visual branding to match their website look and feel.