Email Marketing Software is a set of programs established to help enterprises communicate with customers, clients, and other stake holders via email. These software programs help businesses to sell their goods or services via email. It helps to fulfil all the marketing requirements but in a faster, neater and cheaper format. The Email marketing provides a lot of services which are much more than just the transfer of emails, some of which include the curating and growing of a comprehensive list containing all email subscribers, as well as the sending out of periodic newsletters to these email subscribers. Email marketing software keeps the company in constant notice of the customers which it serves. Email marketing software can also help with the effective and efficient design and building of a variety of customized email templates. This removes the stress of having to worry on the right email template to use. The creation of properly segmented lists to ensure emails are delivered in the appropriate manner is also possible with Email marketing software. Different customers need different emails and email marketing software helps you communicate the emails to different groups.