Content Engagement Platforms are used by businesses to view and monitor how customers react to the online content that goes out every other day. These platforms provide very detailed reports that automatically indicate the relevance of published content to targeted audience. The implication of this for businesses is that they will no longer waste valuable time and other resources pushing out irrelevant content that will yield no positive results. Rather, they will focus their energy on creating and publishing strategic content that will produce the results they had planned from the very beginning. Depending on configuration, some or all of these reports may be shared with Google, applicable websites, or social platforms. Some additional things that can be monitored using Content Engagement Platforms include accuracy of content, fitness for intended use, CTA density, customer acceptance, like, comment and share calculation, etc. There are debates about whether results should be rated according to online or offline statistics but since there are different business needs, conclusions on this matter are equally relative.