Crimson Hexagon Adds Audience Affinities to its ForSight Social Analytics Platform : Crimson Hexagon, the social media analytics software company, announced the addition of Affinities to its ForSight analytics platform. Powered by ForSight’s suite of technologies, algorithms and data visualizations, Affinities taps into more than seven years of social media data to provide agencies and brands with insights about the interest areas of their customers and target markets. In turn, brands use the insights to improve the ROI of a variety of marketing and organizational activities, from advertising buys to consumer research to brand messaging to inbound [...]
Actiance Socialite comprehensive platform for social selling : Actiance Socialite 2015, the latest release of its comprehensive platform allows organizations to manage and compliantly market and sell through social media channels. Continuing its commitment to make social channels accessible to everyone in the enterprise, Actiance’s Socialite 2015 delivers a free mobile application and marketing portal and key new features, providing deeper functionality to accelerate organizations of all sizes along their social journey. These new capabilities empower all users in an organization from marketers to salespeople to casual/line of business users to leverage [...]
Marston’s experience with Microsoft Dynamics CRM and Microsoft Social Listening : Marston’s, operates 1,700 pubs scattered across the U.K. The nearly 200-year-old company is known for its heritage, but the company recognized it needed to reposition itself. To meet the company’s need to monitor social media; recognize, follow and analyze trends; and then quickly share the relevant insights with the right people in order to swiftly react and meet the customers’ needs, Marston’s chose Microsoft Dynamics CRM and Microsoft Social Listening. By implementing this solution, Marston’s has transformed the business, delivered amazing customer experiences.