To help marketers deliver a more consistent customer experience across paid, owned and earned media, Oracle has introduced a series of new innovations within the Oracle Marketing Cloud. The new innovations enable marketers to orchestrate relevant mobile interactions for consumers and salespeople, clearly attribute revenue to marketing activities and optimize the experience for individual customers.
Marketers must adopt and embrace digital technologies in order to meet the skyrocketing expectations of digitally-savvy customers. For many marketers, this will require rethinking existing processes, as according to [...]
Eyefreight announced a new product release known as Ceylon incorporating updated functionality for its Software-as-a-Service (SaaS) solution, including enhanced support for transportation planning and reporting, along with the availability of Eyefreight’s customizable mobile application, Eyefreight Mobile.
With the Ceylon product release, Eyefreight offers new and improved functionality, including Increased collaboration on shipment planning – Allows updates to be made to shipments by third parties, decreasing the dependency on the original shipper.
Quick-start spot carrier [...]