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March 10, 2016

Marketers Optimize the Customer Experience with New Oracle Marketing Cloud Enhancements

To help marketers deliver a more consistent customer experience across paid, owned and earned media, Oracle has introduced a series of new innovations within the Oracle Marketing Cloud. The new innovations enable marketers to orchestrate relevant mobile interactions for consumers and salespeople, clearly attribute revenue to marketing activities and optimize the experience for individual customers.

Marketers must adopt and embrace digital technologies in order to meet the skyrocketing expectations of digitally-savvy customers. For many marketers, this will require rethinking existing processes, as according to [...]

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March 4, 2016

Eyefreight Mobile App for Enhanced Transportation Management Optimization

Eyefreight announced a new product release known as Ceylon incorporating updated functionality for its Software-as-a-Service (SaaS) solution, including enhanced support for transportation planning and reporting, along with the availability of Eyefreight’s customizable mobile application, Eyefreight Mobile.

With the Ceylon product release, Eyefreight offers new and improved functionality, including Increased collaboration on shipment planning – Allows updates to be made to shipments by third parties, decreasing the dependency on the original shipper.

Quick-start spot carrier [...]

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January 26, 2016

Ford, IBM Use Data Analytics to Find More Efficient Ways to Move; Real-Time Streaming Underpins Mobility Experiments

Ford and IBM are working together on a pilot platform that can spot patterns, correlations and trends to help consumers make more efficient transportation decisions – such as finding an open spot in a jam-packed parking lot or quickly advising of a more efficient method of transportation if a commuter is caught in an unexpected traffic jam. The Smart Mobility Experimentation Platform allows Ford research scientists to look at tiny pieces of data – 10 or 15 seconds at a time – to spot tendencies and behaviors. Scientists can then write and refine code based on this. The platform uses IBM streaming analytics delivered via IBM’s Cloud to allow for continuous updating. This acts as the [...]
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