C3 Metrics

C3 Metrics is an attribution data cloud software uniting user-level viewability, cross-device matching, fraud removal and audience segmentation across both digital and online media. The advertisers utilizing C3 Metrics realize a 15%-44% improvement in ROI as it solves the most significant marketing ROI problems concerning television and radio, direct mail, call center, cross-device, viewability, and more.

C3 Metrics TV Attribution Data Cloud accurately accounts for TV performance and removes fraud to enable both marketing and finance to work together and increase ROI. C3 Metrics delivers a couple of features, the programmatic X-Ray feature empowers a business to stay on track with their programmatic ROI, and its fastest onboarding enables saving of time and money with C3 Metrics' record-setting integration speed.

C3 Metrics' machine-learning ‘moneyball' model is used to make better decisions with the most accurate data, and the integrations feature enables businesses to use the vendors they already know to make them more powerful with plug-and-play connection to C3 Metrics.

C3 Metrics is a flexible business platform while its viewable conversions can be used to grow programmatic prospecting and retargeting. With C3 Metrics' the Cross-Device impact can be known, it offers touchpoint length, advanced TV attribution, View-through attribution, days to conversion and top conversion paths.

The other features that C3 Metrics provides are programmatic dayparting, control for brand search, lower funnel latency, affiliate incrementality, time series reporting, cross-channel reporting, key-level reports, raw data. It also offers creative reporting, dedicated support, and C3 optimizer to know precisely how much to increase or decrease spending with a specific vendor among others.