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Top Business Trends in CRM
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Top Business Trends in CRM

Top Business Trends in CRM
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CRM related decision makers don‘t look for functionality, but for bite size solutions addressing their specific needs.

Top Management Requirements

  • Increase Market Share
  • Improve Profitability
  • Increase Customer Satisfaction

Line of Business Owners Requirements

  • Assure Short Term Business Impact
  • Enable Continuous Business Innovation

Employees Requirements

  • Improve Personal Effectiveness and Productivity

IT Requirements

  • Reduce Total Cost of Ownership
  • Leverage existing Investments
  • Increase Implementation Speed
  • Reduce Project Risks
Top Business Trends in CRM

Top Business Trends in CRM

How CRM for Marketing – Supports the Needs of a Marketing Department?

To help the Marketing Department to increase the Market Share through:

  • Campaign Management
  • Lead Management
  • Trade Promotion Management
  • Field Trade Promotion Management
  • External List Management

To help the Marketing Department to increase the Profitability through:

  • Marketing Planning
  • Marketing Analytics
  • Customer Analytics
  • Product Analytics
  • Knowledge Management

To help the Marketing Department to increase the Customer Satisfaction through:

  • Customer Segmentation
  • Product Proposal

How CRM for Sales – Supports the Needs of a Sales Department?

To help the Sales Department to increase the Market Share through:

  • Opportunity Management
  • Quotation and Order Management
  • Extended Order Management
  • Contract Management
  • Leasing
  • Sales against Contracts
  • Contracts & Charge Back for Pharmaceuticals
  • Field Quotation and Order Management for Handheld

To help the Sales Department to increase the Profitability through:

  • Sales Planning and Forecasting
  • Sales Analytics
  • Activity Management
  • Incentive & Commission Management
  • Intellectual Property Management for Media
  • Value Based Detailing for Pharmaceuticals

To help the Sales Department to increase the Customer Satisfaction through:

  • Account & Contact Management
  • Product Proposal
  • Extended Order Management

How CRM for Service – Supports the Needs of a Service Department?

To help the Service Department to increase the Market Share through:

  • Planned Services
  • Service Contract and Entitlement Management
  • Service Order Management
  • Professional Services
  • Field Service Order Management
  • Service Analytics

To help the Service Department to increase the Profitability through:

  • Case Management
  • Complaints and Returns Management
  • Convergent Invoicing for Telecommunications
  • In-House Repair
  • Product Service Letter Management
  • Service Parts Order Fulfillment

To help the Service Department to increase the Customer Satisfaction through:

  • Constituent Services for Public Sector
  • Dispute Management for Telecommunications
  • Support Desk

How CRM for E-Commerce – Supports the Needs of the Enterprise?

To help the Enterprise to increase the Market Share through:

  • Catalog and Order Management
  • Catalog and Order Management Internet Sales
  • Contract Management in E-Commerce
  • Shop Management
  • E-Analytics

To help the Enterprise to increase the Profitability through:

  • Complaints and Returns Management in E-Commerce
  • Product Registration
  • Service Request Management

To help the Enterprise to increase the Customer Satisfaction through:

  • Interactive Selling & Configuration
  • Live Web Collaboration
  • Knowledge Administration
  • Solution Search

How CRM for Call Center – Supports the Needs of the Enterprise?

To help the Enterprise to increase the Market Share through:

  • Inbound Telesales
  • Lead Qualification with Call Center
  • Outbound Telesales

To help the Enterprise to increase the Profitability through:

  • Information Help Desk
  • Call Center for Automotive
  • Call Center Workforce Management
  • Call Center Analytics

To help the Enterprise to increase the Customer Satisfaction through:

  • Complaint Management with Call Center
  • Customer Service and Support with Call Center
  • Call Center for Automotive

How CRM for Channel Management – Supports the Needs of the Enterprise?

To help the Enterprise to increase the Market Share through:

  • Collaborative Selling
  • Contract Sales in Dealer Portal for Telecommunications
  • Partner Management
  • Channel Sales Management for High Tech

To help the Enterprise to increase the Profitability through:

  • Content Management
  • Partner Management

To help the Enterprise to increase the Customer Satisfaction through:

  • Content Management
  • Partner Management

What are the Top Trends in CRM?

CRM related decision makers don‘t look for functionality, but for bite size solutions addressing their specific needs. Top Management Requirements include Increase Market Share, Improve Profitability, Increase Customer Satisfaction: Line of Business Owners Requirements include Assure Short Term Business Impact, Enable Continuous Business Innovation and many more.

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imanuel