Birst Marketing Analytics adds Marketing Analytics Accelerator

Birst Marketing Analytics adds Marketing Analytics Accelerator : Birst, the global leader in Cloud BI and Analytics, added a new Marketing Analytics Accelerator that integrates online and offline sources of marketing data to provide a complete picture of the customer journey, from audiences to prospects to profitable customers. As marketers are inundated with data about their customers from a wide variety of dynamic sources, creating faster ways to acquire new customers or developing upsell and cross-sell opportunities demand closer integration and analysis of data from different systems. Birst unifies, refines and embeds an integrated view of marketing data into every decision so marketers can create greater awareness, acquire new customers and nurture existing relationships.

Birst is the global leader in Cloud BI and Analytics. The company helps organizations make thousands of decisions better, every day, for every person. Birst's patented 2-tier data architecture and comprehensive BI platform sits on top of all of your data, to unify, refine and embed data consistently into every individual decision—up and down the org chart. Thousands of the most demanding international businesses trust Birst Cloud BI to make metric-driven business execution a reality.

Today’s marketing technology landscape represents a whopping 947 different companies that provide software for marketers, focused on specific functions such as marketing automation, web data analysis or customer relationship management. The Birst Marketing Analytics Accelerator simplifies this increasingly complex marketing landscape by bringing in data together from multiple data sources and embedding the insights into every marketing decision — all using a single platform. With Birst, marketing data is readily available in user-ready formats so that marketers can intelligently navigate the customer journey.

Birst customers leverage its marketing analytics capabilities in many ways including customer profiling and segmentation, upsell and cross-sell opportunity analysis, retention analysis and more. Unlike other niche marketing analytic offerings that report on only a single marketing source, Birst provides a user-ready data tier that unifies all marketing data, allows marketers to define how they want to measure business results, while keeping everyone aligned on common metrics and business rules. Birst Marketing Analytics Accelerator also features a pre-built data model that integrates Marketo, Salesforce.com, Google Analytics applications, and a library of out-of-the-box KPIs, reports and dashboards. Birst then provides intuitive front-end tools for marketers to explore their data using interactive dashboards and visual data discovery. Armed with this approach, marketing teams can go live in weeks with a complete analytics solution that puts data at the core of every decision to grow top line revenue and increase customer loyalty and success.