Bentley University, Master of Science Marketing Analytics

The Master of Science in Marketing Analytics program teaches students how to become more engaged with consumers, how to design and deliver robust statistical analysis, and how to effectively communicate the resulting insights. Developed in consultation with a variety of marketing firms, the master's in marketing analytics program produces professionals who are comfortable with numbers and able to make marketing decisions based on quantitative analysis. Students gain a firm grounding in the essentials of strategic marketing, while developing the analytical tools needed to thrive in today’s rapidly evolving, information-driven business environment. Ongoing collaboration among faculty and industry practitioners ensures a curriculum that introduces students to the field’s most compelling issues and trends.The students of Bentley’s Master's in Marketing Analytics program will be able to make informed marketing decisions based on relevant data, and to demonstrate the financial impact of those decisions and analyze large amounts of information to develop customer profiles, determine target markets, and segment the customer base, among other valuable tasks. They will also gain hands-on exposure to advanced tools in the Center for Marketing Technology, which can transform raw data into useful information that improves decision-making as well as study on a flexible schedule with options to take courses online. Students will learn from business partners who visit class and establish a base for future networking and will benefit from longstanding recruiting and placement relationships that Bentley has with regional, national, and global marketing firms. As a result, students will have the privilege to tap into a strong alumni network that can help in job search and ongoing career development as well as pursue a certificate option, which provides key marketing and information technology skills.