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Bentley University, Master of Science Marketing Analytics
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Bentley University, Master of Science Marketing Analytics

Overview
Synopsis

Bentley University, Master of Science in Marketing Analytics is flair in its curriculum as it gives students real experience through projects that relate to real-life experiences. The adept faculty is an epitome of great skills which they gladly pass onto the prospects. This course emphasizes on diverse marketing situations and critical evaluation of possible effective solutions.

Category

MS Data Science Schools

Features

•3 Elective Courses
•Use of Center for Marketing Technology
•3 Foundation Courses: Economics, Statistics and Marketing
•13-course program including three foundation courses, five core marketing analytics courses, and five electives

Degree Name

Master's in Marketing Analytics

University

Bentley University, Master of Science Marketing Analytics

Cost

$4,225 per three-credit course

What is best?

•Use of Center for Marketing Technology
•3 Foundation Courses: Economics, Statistics and Marketing
•13-course program including three foundation courses, five core marketing analytics courses, and five electives

What are the benefits?

• Small class size for effective learning
• Marketing research projects
• Learn to use sophisticated statistical software
• Be acquainted with statistical modeling situations dependent on multiple variable
• 100% domestic placement rates
• Part-time and full-time option

PAT Rating™ ( Beta)
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Training
7.8
8.6
Academics
8.0
8.5
Faculty
8.0
8.8
Placement
7.8
8.9
Industry Interaction
Bottom Line

Master of Science in Marketing Analytics from the University of Bentley is a program that successfully trains its students to formulate marketing strategies, evaluate alternatives and implement the strategies. The faculty dedicates their time to teach prospects how companies are using data to strengthen customer relationships. It is a mandatory course for anyone seeking an upper hand in today’s digital, data-driven marketing environment.

7.9
Editor Rating
8.7
Aggregated User Rating
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The Master of Science in Marketing Analytics program teaches students how to become more engaged with consumers, how to design and deliver robust statistical analysis, and how to effectively communicate the resulting insights. Developed in consultation with a variety of marketing firms, the master's in marketing analytics program produces professionals who are comfortable with numbers and able to make marketing decisions based on quantitative analysis. Students gain a firm grounding in the essentials of strategic marketing, while developing the analytical tools needed to thrive in today’s rapidly evolving, information-driven business environment. Ongoing collaboration among faculty and industry practitioners ensures a curriculum that introduces students to the field’s most compelling issues and trends.The students of Bentley’s Master's in Marketing Analytics program will be able to make informed marketing decisions based on relevant data, and to demonstrate the financial impact of those decisions and analyze large amounts of information to develop customer profiles, determine target markets, and segment the customer base, among other valuable tasks. They will also gain hands-on exposure to advanced tools in the Center for Marketing Technology, which can transform raw data into useful information that improves decision-making as well as study on a flexible schedule with options to take courses online. Students will learn from business partners who visit class and establish a base for future networking and will benefit from longstanding recruiting and placement relationships that Bentley has with regional, national, and global marketing firms. As a result, students will have the privilege to tap into a strong alumni network that can help in job search and ongoing career development as well as pursue a certificate option, which provides key marketing and information technology skills.

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