Batchbook’s CRM for PR Fosters Team Collaboration
Batchbook's CRM for PR Fosters Team Collaboration : Batchbook turned to its own PR customers for evidence that the CRM is helping them win and keep clients. Niki Morrison, Senior Vice President of Chicago’s Carol Fox and Associates, an award-winning, full-service agency, says “We have had press people tell us that when they see an email or get a call from Carol Fox and Associates, they know it is a pitch worth considering. It has helped us develop strong relationships with the media. They know we understand what they are looking to be pitched, and in turn they know they can reach out to us when they are in need of story ideas and information. And most importantly, that translates into measurable results for our clients." Tatiana Read, Partner at The Knot, a Toronto-based public relations and event management agency servicing clients in Canada and the US, says that Batchbook’s “smart database” helps her immediately “identify new contacts that the team’s been in touch with that may be of interest to any specific areas I’m currently involved in.”
Batchbook’s PR customer research and outreach is distilled into case studies that will attract PR agencies looking to get a whole team buy-in for a more-efficient workflow and more complete contact profiles. The case studies’ gateway lists ways that a CRM database can be configured to suit the PR industry’s unique needs:
To save and access a particular press sector instantly
To follow up on recent pitches with a timely call
To navigate and manage editorial calendars
To integrate with other industry-standard apps, like MailChimp, Hootsuite, and Eventbrite, to see the whole picture from a single source.
Batchbook is a software company based in Providence, RI, founded in 2006. Their social CRM software is designed for small businesses and organizations. Batchbook provides an affordable, cloud-accessible solution that is easy to adopt as an individual or a team. Its feature set includes full contact details management, social integration, to-do list, advanced searching, list building and reporting. Batchbook takes a unique approach to contact management, encouraging users to maintain smaller lists, make more personal contact, and to build a culture of openness and teamwork.