Babou, select Talend Big Data Integration

Babou, select Talend Big Data Integration : Leading discount retailer in France with 93 stores, Babou, has selected Talend Big Data Integration. Optimized for Apache Hadoop, Talend’s agile, big data integration platform is being used by Babou to modernize their data-management processes and provide the company’s senior team with the actionable insights needed to optimize operations, increase revenue and enhance the overall customer experience.

“We were sitting on a massive amount of largely untapped data that we wanted to leverage and provide in the form of a dashboard to drive better decision-making company wide,” said, David Legeay, director of Information Systems, Babou. “With native Hadoop power, strong ETL capabilities, and a very broad catalog of features and connectors, Talend was the only solution capable of meeting our needs and enabling us to quickly harness the full potential of our big data.”

Historically, Babou was only able to analyze transactional or revenue-related data, but recognized the need to provide access to far more data points including information on inventory, operations and supply chain, as well as the customer loyalty program. Babou created a data center within an SOA framework and, using Talend Big Data Integration Platform, a modern data management infrastructure capable of managing data flow from 100 retail outlets, 1000 providers and over 2 million clients per month, as well as scale to meet evolving organizational needs as the company continued to grow.

Today, Talend Big Data Platform is powering a new decision-making environment connected to Babou’s overall business applications. Not only does Talend manage data integration, repair, and transformation, but it also takes advantage of a Unity 3D framework to provide management and store personnel real-time access to information in a visual form from mobile devices.

“It’s very satisfying to know we played a major role in helping Babou turn raw data into a tangible good and competitive differentiator,” said Brad Stratton, senior vice president of Sales. “This agreement is another example of the significant traction we are seeing from the retail sector. Over two-dozen retailers worldwide, including two of the top five in the U.S., and the largest online retailer in Europe, now rely on Talend to drive new insights and increase customer engagement and loyalty.”

Established in 1978 in Cournon d'Auvergne near Clermont Ferrand, Babou is the French market's leading discount retailer, with 93 retail outlets throughout France. Babou has something for the whole family, from clothing to household goods, shoes to lingerie and linens, to name a few. Thanks to its highly competent buyers, always in the lookout for good deals on quality products, Babou is able to offer the best prices on the market! The market leader in discount retail for several years, the brand continues to grow, with an average of 4 to 5 new outlet openings per year. In 2014, Babou's sales totaled approximately €450 million.