Amplero

Amplero is an artificial intelligence marketing (AIM) company that offers products like Intelligent marketing platform, learned insights platform and a customer data platform that enables business-to-consumer marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible. The Amplero Intelligent Marketing Platform enables marketers to quickly run 1000’s of recursive tests, continuously optimize every customer interaction, and adapt to rapidly evolving consumer behavioral attributes. Amplero allows the marketer to simply set KPIs and parameters rather than spending weeks building complete targeting rules, and the platform does the rest. It’s a true machine learning-driven marketing automation platform designed to put the marketer back in the driver’s seat. This machine learning-marketing automation immediately integrates and activates disparate data environments into revenue producing campaigns. It also allows for continuous testing through multi-arm bandit experimentation identifies and exploits pockets of KPI lift (value). It also offers adaptive optimization via auto machine learning ensures timely response to change.

It has a customer data platform that is built with AI at the core to enable marketers to ingest and activate the ever-increasing stream of cross-channel behavioral data now available. Customer experience churn signals are detected and addressed weeks before traditional models. It has a learned Insights platform where high-impact insight meets autonomous process. It allows for deep diving into KPI performance, advanced campaign attribution, and customer behavioral insight across thousands of micro-segments without using a data scientist. With the Amplero learned insights platform, machine learning-generated proactive insights about campaigns, customers, and context are rapidly delivered to marketing teams and automatically applied within the platform to continuously optimize KPI performance. It includes, out-of-box campaign lift/attribution reporting & exploration, ML-learned insights inform marketers of future creative & offer direction and unexpected shifts in customer behavior proactively pushed via alerts. It also has an intelligent marketing platform that enables marketers to quickly run 1000’s of recursive tests, continuously optimize every customer interaction, and adapt to rapidly evolving consumer behavioral attributes across nearly any marketing channel.